Body Capital:23-25 February 2017/3

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Panel 2 – Health message AV: From patients to health consumers



This panel explores the connections and relationships in the history of medicine, between different scientific fields (from psychiatry, psychology to neurobiology and chemistry) and various industrial actors (such as pharmaceutical industries). The panel not only explores how these different power players constructed and worked on the consumer with and within visuals, but also how the (economic) interests overlap between different fields and countries over the twentieth century.

10:00-10:10 Introduction

Alexandre Sumpf (Université de Strasbourg)

10:10-10:50 “What does the firm get out of subscribing?” Selling health and safety in Britain, c.1916-1950

Mike Esbester (University of Portsmouth)

11:10-11:50 “We have a contract with humanity”: Corporate culture, communication and conflict in the health industries

Vinzenz Hediger (Goethe-Universität Frankfurt)

11:50-12:30 Scripting, Performing and Encountering Medicine and Health in Postwar British Television

Timothy Boon (Science Museum London)

12:30-12:45 Commentary

Scott Curtis (Northwestern University, USA)

13:30-14:30 Keynote lecture
The Utopian and Prosaic Sides of Health Prevention: Policies, Propaganda and Practices


Martin Lengwiler (Universität Basel)

Next: Panel 3 – Education, influence and internalization