View source for Accueil:Du lundi 19 au mercredi 21 février 2018/en

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|Date de publication=2018/01/24
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|Illustration=Family watching television 1958.jpg
|Titre=19-21 February 2018
|Sous-titre=Broadcasting health and disease. Bodies, markets and television, 1950s-1980s
|Description=Throughout the age of television health and body-related subjects have been presented and diffused into the public
sphere via a multitude of forms, ranging from short films in health education programmes to school television, from
professional training to TV ads, from documentary and reality TV shows to TV news, but also as complementary VHS
and similar video formats circulating in private and public spheres. From live transmission of daunting surgical
operations or accounts of medication scandals in the 1950s and 1960s to participatory aerobic workouts or militant
AIDS documentaries, bodies and health on television and more genuinely the interrelationship of the history of health
and bodies and the history of the various TV formats has not been extensively researched. Our assumption is that such
audio-visuals are not conceived merely as a mirror or expression of what is observed, but that visuals should be
regarded as a distinct, interactive performative power of mass media societies.
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|Illustration=Broadcasting Health and Disease PROGRAMME 180118.pdf
|Sous-titre=Program
|Description=The three-day conference aims to investigate how television programmes in their multiplicity approached issues like
medical progress and its limits, healthy behaviour or new forms of exercise by adapting them to TV formats and
programming. A telling example of this is the US born aerobics movement as it was brought to TV in Europe, in shows
such as Gym Tonic (from 1982) in France, Enorm in Form (from 1983) in Germany or the Green Goddess on BBC
Breakfast Time (from 1983) in Great Britain. Contemporary, similar and yet differing in national broadcast contexts,
the conference seeks to analyse how television and its evolving formats expressed and staged bodies, health and in the
above example fitness from local, regional, national and international perspectives. How spectators were invited not
only to be TV consuming audiences, but how shows and TV set-ups integrated and sometimes pretended to transform
the viewer into a participant of the show. TV programmes spread the conviction that subjects had the ability to shape
their own body.

Further, we take into account the long-term evolution of televisual editorialization and staging, notably as it focused on
the intimate and adapted to consumer/market logic. We ask what effects these had on the preventive information and
the messages related to current health and medical techniques that were diffused.
The conference seeks to better understand the role that TV, as a modern visual mass media, has played in what may be
cast as the transition from a national bio-political public health paradigm at the beginning of the twentieth century to
societal forms of the late twentieth century when better and healthier lives were increasingly shaped by market forces.
For further information or to register, tkoenig@unistra.fr

The conference is organized by the ERC funded research group BodyCapital, and hosted by Wellcome Collection.
The healthy self as body capital: individuals, market-based societies and body politics in visual twentieth century Europe
(BodyCapital) project is directed by Christian Bonah at the Université de Strasbourg in collaboration with Anja Laukötter at the Max
Planck Institute for Human Development, Berlin. The project is funded by the European Research Council (ERC) under the
European Union’s Horizon 2020 research and innovation programme (Advanced Grant agreement No 694817).

The scientific committee:
Christian Bonah (Université de Strasbourg)
Anja Laukötter (Max-Planck-Institute for Human Development, Berlin)
Tricia Close-Koenig (Université de Strasbourg)
Sandra Schnadelbach (Max-Planck-Institute for Human Development, Berlin)
Angela Saward (Wellcome Collection, London)
Tim Boon (Science Museum, London)
Virginia Berridge (London School of Hygiene and Tropical Medicine)
Alex Mold (London School of Hygiene and Tropical Medicine)
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|Rue=Euston Road
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|Contact=tkoenig@unistra.fr
|Lieu=51.5255424, -0.13495620000003
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